The principal author and creator of Magnetic Marketing®, Dan Kennedy is a celebrated direct marketing and direct-response advertising strategic advisor. He has supplied consulting to countless companies, growing their revenues to over a billion dollars from the ground up. His true passion, however, lay with the Main Street small business owner; the butcher, baker and candlestick maker; the solo practitioner — those he deems the unsung heroes of the economy. He is a multimillionaire serial entrepreneur himself, an author of more than twenty popular business books, and a sought after speaker whose career has included nine years on the #1 seminar tour in America, with audiences in excess of fifteen thousand. He has repeatedly shared those stages with celebrity entrepreneurs like Debbi Fields (Mrs. Fields Cookies), Ben & Jerry, Donald Trump, Gene Simmons (KISS), former US Presidents including Ronald Reagan, and top business speakers Zig Ziglar, Brian Tracy, and Tom Hopkins.