Wiley, by Joel Saltzman
Joel Saltzman teaches readers how to create “surprising, yet inevitable” solutions, no matter the challenge or task at hand. Easily. Consistently. And economically.
Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales, marketing, and product creation to ethics, innovation, and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications, Joel Saltzman delivers energy, edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions, from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises, easy-to-apply formulas, entertaining pop-quizzes, and eye-opening teaching examples from the world of business, technology, advertising, and more, here’s a solution-finding guidebook that can be used for succeeding on the job or at home.